Privacy Policy

1. Privacy notice

This Privacy Policy notice tells you how collects and processes information that may identify you (personal data) when you use our sites. We may show you other privacy notices when we collect or share your data and this privacy notice is in addition to those. We’re likely to update in the future and we’ll let you know about any significant changes. Please come back and check from time to time.

2. Personal data we collect

We may collect the following information about you:

2.1 Information that directly identifies you. This may include your name, address, email address, username, and password.

2.2 Information that indirectly identifies you. The Website ( automatically receive and record information from your device or web browser when you interact with our sites and apps, for example, your internet protocol (IP) address, mobile device ID, time zone setting, location data, language preference, operating system, platform, and links you have clicked on or shared with others, including through email and social media. The Website (  may also create a user ID that may similarly indirectly identify you.

We may use this information to collect data about your activities on our sites and apps and third-party sites, apps and platforms, such as Facebook. We may associate information that indirectly identifies you with your user account (if you have one) and other information we have collected about you.

2.3 Location data.

The Website ( may collect geo-data, which tells us where you are when we collect other information about you. We may also collect the language option or country you choose. We may link location data to other information we have collected about you.

2.4 Profile data.

This may include your username and password and other information you give us (if you are a registered user), the information you give us in connection with purchases or orders made by you, your interests, preferences, feedback, and survey responses. Profile data you enter in your account profile (if you are a registered user), including your username, may be shown to other users to facilitate user interaction on our sites and apps. We do not disclose email addresses to other users.

2.5 Marketing and communications data.

This may include information about your subscriptions to newsletters and your marketing preferences.

2.6 Transaction and financial data.

We may collect or receive transactional and financial information relating to you when you buy something through our sites and apps (for example payment details) or because you have bought something from a third party after clicking on an affiliate link in our content.

2.7 Special category data.

When we conduct research or carry out surveys we may collect sensitive personal data about you. We will not use or share this information without your explicit consent.

3. Aggregated data

3.1 We aggregate personal data we collect, such as the number and frequency of your visits to our sites, to produce metrics and statistical information. We may share this data with third parties.

3.2 We share aggregated, anonymized, information with our ad partners and service providers so that we, and they, can understand how people use our sites and apps; this helps us grow our business and improve and develop our products and services. These third parties may share with us information about you that they have independently developed or acquired.

3.3 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic, and usage data. If we combine or connect aggregated data with personal data, we treat the combined data as personal data and deal with it by this privacy notice.

4. How we collect personal data

4.1 You may give us your data directly, for example when you create a user account, fundus by donation, or support us by paying for a subscription, buy products or services, subscribe to our newsletters, opt into marketing, publishing posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.

4.2 We automatically collect personal data when you interact with our sites and apps. We collect information about your devices and browsing actions and interests by using cookies and similar technologies.

4.3 Third parties who provide advertising and related services may give us your data, these including analytics providers and ad networks.

4.4. We may receive your data from third parties when you buy things through our sites and apps or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data from providers of technical, payment, and delivery services.

4.5 If you access our sites and apps using your Facebook credentials, we will automatically collect certain information, such as your name, picture, and email address. We will use all information available through Facebook, including the user ID Facebook attributes to you, by Facebook’s policies and your preferences selected through Facebook.

5. What we use your data for and the legal bases we rely on

We will use your data only for the purposes for which we collect it unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your data for another purpose, we will explain the legal basis we rely on.

We do not always need your consent to process your data. The table below shows what we use your data for and the lawful basis for processing it in each case.

6. Marketing

We may use your data to help us decide which products, services, and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt-out of receiving marketing messages, we will not send them to you. We will ask for your consent before we share your data with any third party.

You may unsubscribe from marketing messages through a link we include in messages we send you. You can also ask us to stop sending you marketing messages at any time.

7. Sharing personal data

7.1We share your data with third parties who process your data on our behalf when they provide services to us, for example, data analytics, ad networks, research, marketing, and financial services.

7.2 We may share your data with third parties who use it for their purposes if you have provided consent.

7.3 You share your data with third parties when you publish content including articles, comments, and reviews on our sites.

7.4 If we sell, transfer, or merge parts of our business, or if we buy or merge with another business we may share your data. If a change happens to our business, then the new owners may use your data as set out in this privacy notice.

7.5 We may be legally required to disclose or share your data without your consent in some circumstances, for example, to comply with a court order or law enforcement.

8. Protecting your data

8.1 We take steps to safeguard your information by putting in place appropriate security measures to prevent personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed.

8.2 We limit access to your data to employees, agents, contractors, and other third parties who need to access it. They are subject to a duty of confidentiality and we require them to process your data only by our instructions.

8.3 We do not guarantee or warrant that security measures will prevent data breaches. We have procedures to deal with suspected data breaches. We will notify you and the relevant regulator of any data breach as legally required.

9. Retaining your data

9.1 We keep your data for as long as we need it for the purposes for which it was collected.

9.2 When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements.

9.3 We may anonymize your data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely.

10. Third-party sites, apps, and platforms

Our sites and apps may include links to third-party sites, apps, and social media platforms, including Facebook, Twitter, and Instagram. Clicking on those links may allow third parties to collect or share data about you. We do not control third-party sites, apps, and social media platforms and we encourage you to read their privacy notices so that you understand how they process information about you.

11. Cookie policy

Cookies are small data text files that are sent from a server during a browsing session. Cookies are typically stored on your computer’s hard drive and are used by websites to simulate a continuous connection to that site. The use of cookies automatically identifies your browser whenever you interact with a site. A “web beacon,” also known as a tag, pixel tag, or clear GIF, is used to transmit information back to a web server. When we talk about “cookies” in this privacy notice, we mean not just cookies, but web beacons and similar technologies.

Browsers and devices have tools that allow you to disable cookies on sites and apps. If you disable cookies you may not be able to access all the features of our services. We suggest that you keep our essential cookies (described below) active for a better user experience and to help us keep improving and developing our products and services.

11.1 Essential cookies

We use cookies to recognize you and remember you as a unique user. Cookies allow us to: serve you with content and ads; monitor traffic on our sites and apps; count and keep track of users who have seen particular ads and content; analyze your actions, see what you’re interested in and where you go online when you leave our sites and apps. By using your data in this way we can improve our products and services and your user experience.

Session cookies remember you during your session on our sites and apps they are deleted when you log out of the site and when you close your web browser. Analytics cookies are used by us and by third parties who process data for us for data analytics purposes (for example Google Analytics) so that we can manage and improve the performance and design of our sites and apps and for monitoring, auditing, research, and reporting.

Consent cookies may be used by consent management tools we employ to allow us to record your preferences about third-party cookies described below and to store and share your preference with us. We may collect the following personal data through essential cookies: a unique ID assigned to your device; IP address; device and browser type; operating system; referring URLs; content viewed or other actions taken on our sites and apps; time and date of those actions; country and language selected.

11.2 Third-party cookies: advertising and affiliate links

Our ad partners and our affiliate links partners may collect personal data from you for their purposes.

• Ad partners include ad networks such as third-party ad servers, ad agencies, ad technology vendors, and research firms.
• Affiliate links partners pay us when you buy things from them or another third party after clicking on an affiliate link in our content.

Our ad partners use third-party cookies to serve ads to you and to target you with tailored (or personalized) ads when you are on our sites and apps and when you visit third-party sites. They also use cookies to measure traffic on our pages (for example to track ad views).

Ad partners and affiliate links partners may view, edit or set their cookies on your mobile device or web browser when you interact with our sites and apps. They use cookies to track your use of our sites and apps and your activities elsewhere online. We are not responsible for the privacy practices of these third parties and we encourage you to read their privacy notices so that you understand how they process information about you.

You can decide who you will allow setting these third-party cookies on your browser or device by going to our consent preferences center. You can change your mind and revisit your consent choices at any time by returning there.

12. Your legal rights

Legal rights you may exercise over your data are briefly described below:

12.1 Right to request access

You have the right to ask for a copy of personal data we hold about you and to check we are dealing with it lawfully by asking for information about how we process it.

12.2 Right to request correction

You have the right to ask us to correct incomplete or inaccurate information about you.

12.3 Right to request erasure

You have the right to ask us to delete or remove your data.

12.4 Right to object to processing

If we are relying on a legitimate interest to process your data, you have the right to object. Our legitimate interest in processing your information may override your rights and freedoms. You also have the right to object to us processing your data for direct marketing purposes.

12.5 Right to withdraw consent

If we are processing your data based on your consent, you can withdraw your consent at any time.

12.6 Right to request the restriction of the processing.

You can ask us to suspend the processing of your data where: (a) you contest the data’s accuracy, or (b) processing of your data is unlawful but you do not want us to erase it; or (c) we no longer need your data but you need us to hold it for a legal claim; (d) you object to our processing of your data and we are checking whether the legitimate interest we rely on overrides your rights.

12.7 Right to request transfer

You have the right to ask us to transfer your data to you, or a third party. This right applies only to automated information you gave us consent to use, or where we used the information to perform a contract with you.

12.8 Right to object to automated decision-making

You have the right not to be subject to automated decision-making, including profiling, which has legal or other significant effects on you. This right does not apply when the automated decision is necessary for entering into or performing a contract with you or is based on your explicit consent.