BMW’s heated seats

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Automobile

BMW is starting to sell heated seats as an additional option for $18 a month. This means that the automotive industry is moving into a future full of microtransactions. BMW is now selling subscriptions for heated seats in many countries. As well as adopting microtransactions for the latest advanced features.

The monthly subscription fee for BMW’s front heated seats is roughly $18. It’s set at $180 for one year, $300 for three years, and $415 for unlimited access. Although it is not known exactly when such subscription offers started, it is said that it will be sold in several stores in South Korea this week.

As for BMW, it is believed to have deliberately left some features in the car since 2020 to sell it again. For seats in the UK, Germany It will also be available for purchase in BMW’s digital stores in several countries, including New Zealand and South Africa. However, in the United States, this has not yet been considered an option. BMW has not released any details on the release, nor is it known in which countries it will be sold.

However, this news is not very surprising. Because the company, since 2020, their operating system. Ever since it announced that automatic high beams and adaptive cruise control would be allowed with microtransactions. The users have criticized the move as greedy and exploitative. Although automakers have always charged consumers more for high-performance features, software can’t go beyond the hardware in a car.

Buyers don’t like having to pay extra for heated seats like this. And think it’s more appropriate for automakers to list and charge extra for features like automated traffic camera alerts. It can lead to extra costs.

BMW’s additional subscription

BMW’s additional subscription-based features are available on the company’s UK digital store, with a heated steering wheel starting at $12 a month. It costs $235 (unlimited) to use the option to record video from the dashcam. And the “IconicSounds Sport package, ” will cost $117 a time. However, since the hardware for such heated seats is already installed during production. They are hoping to install it once instead of having to purchase a subscription for such heated seats at no additional cost.

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Tierra K.

Kamolvattanavith grew up in Bangkok, Thailand, in a conservative household. Her mother was an investor, while her father managed a golf course and factory. Despite the family’s physical closeness, Kamolvattanavith always felt emotionally detached from her parents. “There was distance between us. I didn’t understand them, they didn’t understand me,” she says. “They didn’t believe that women should be as vocal as men or have as much social power as men, and that was something that really bothered me.” More troubling, it was something that played out in Kamolvattanavith’s household quite often. “My opinions and thoughts – anything I was saying – were being repressed because of our differences in views,” the Thai says. “I was the girl with a lot of opinions and a lot of things to say. I was very vocal, especially about my thoughts, even if they went against the grain.” Because of that family dynamic, Kamolvattanavith wanted out. So in middle school, she began plotting a way to study at the next level in the United States. However, there was one thing standing in the way of her ambitions – money. Around the same time that Kamolvattanavith was planning her move to the U.S., her family experienced financial hardship. “We ended up losing a significant amount of money with a business decision [my parents] made, and that was a financial turning point for us,” she recalls. “My parents had to start a new business, because they really had to support the family and carry on this financial burden. They had to start something fresh so they could pay off everything and recover financially.” Still, the young Thai wouldn’t let that stop her. She began to apply to schools on her own and when accepted, the future investigative journalist asked an uncle to help cover the expenses. “I think he was more understanding. He was the most encouraging out of everyone. He saw the value I could gain by leaving home. He also helped convince my parents,” she says.

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